CLIENT

Enovational LTD.

WORK

Branding

App 

UI / UX

Prototype

INFO 

Cuddly Vitamins is an educational app for kids and adults alike, that teaches us about the important role vitamins have in our health and daily lives.

Meet the vitamins

I wanted to create a fun and positive emotional response when introducing fresh organic fruits and veggies to my toddler. 

UX test

pastel colors

The first idea was to make the entire screen a giant flat character in pastel color tones. This was not a good UX decision since my daughter didn’t connect with them. I prototyped the UI so she could do a quick test and it made me realize how crucial it is to test MVP before going further..

Iteration

I got to be honest, I loved this little proto, it made me feel like I'm controllin' this little cuddly creature, but UX testing showed me what I needed to update so I did just that.

More texture,more color

After resarch I quickly realized, kids need eye - color stimulation! That made me focus on a new visual style, that of a children storybook look.

Pre production prototype 

Bringing characters to life, each with it's own color and story. In the final revision I changed colors and some names to reflect the types of food they connect most with.

Personal

I was really passionate about creating everything in this project because it increased the bond between my daughter and me.

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