ACCRUE SAVINGS WIDGET DESIGN

Accrue Savings is a New York-based startup that aims to revolutionize the way customers engage with their favorite retailers through an FDIC-insured wallet.

As the lead product designer, I played a crucial role in creating a premium, user-centric design that builds trust, enhances brand value, and promotes savings.

CLIENT:

Accrue Savings Ltd.

ROLE:

Lead designer

Prototype & UI

Visuals/Interaction

Year

2023.

REWARD TRANSPARENCY

Users needed to understand the value prop and have a better insights into the rewards they would receive for their spending,

BUILDING TRUST

A vital challenge was ensuring users felt safe & secure using our platform as an FDIC-insured service. 

UX RESEARCH

Testers liked the new design, praising its premium feel and simple layout. People from different backgrounds enjoyed the fresh look, and understood the rewards value.

I designed a user flow architecture and brought the design to life through a prototype with a fresh style, closely aligning with brand guidelines to ensure a cohesive and visually appealing user experience. 

ATTRACKING INDUSTRY GIANTS

The impact of our newly designed widget reverberated across industries. Notably, we managed to secure partnerships and negotiations still in progress with recognizable brands such as Nike, Home Depot, Ikea, Iceland Air, JetBlue Airlines, and many others. 

IMPACT

Accrue Savings' design successfully addressed challenges, resulting in increased engagement and faster purchases. We witnessed a remarkable 64% increase in signups and achieved a 40% higher retention rate.

This showcases not only the immediate success of the widget but also its sustained impact on user acceptance and engagement.

ⓒ Copyright 2023